SEO stands for search engine optimization. Essentially, your website can be optimized to be listed in search engines like Google. There are many things that these companies look for on your site to decide where you should be ranked in comparison to other sites.
SEO requires research regularly. To stay relevant in your industry you have to know what people are searching for, where they are doing it, and why. You have to know how your competitors are adapting to that information, and what they are missing. You have to recognize the weakness others have and exploit it. Then you have to do it again… all the time.
That’s just the search engine aspect. Today’s internet requires social media activity as well. Facebook is huge, but focusing on it narrows your audience. Kids don’t use it, but many like TikTok or Snapchat. Twitter is popular in America, but not as much in many countries. And each of these have their own little specialty. You need to post pictures to Instagram, videos to YouTube, and links to other sites on Pinterest. Some try to be everything to everyone. You have to analyze what your company does and which of these networks lend themselves to your products or services. You have to know your audience and find a way to engage them in your posts. And most importantly, you have to do it ALL THE TIME.
Frankly, all of this is exhausting. Eight hours a day staring at social media is enough to make anyone crazy. That’s why it has become a job on its own today.
My highest package takes all of this out of your hands. I should raise the price on it.